The Hanson claimed as "the old man", as he industry in general is not much color glaze industry insist on 20 years of people. He laughed and said not to leave, just because he has no choice, only do color glaze. Wu Hansheng do not indulge in has been, do not care about ever lost, not greed did not get, but will the indignation for the industry or even social injustice.
More than 20 years, Wu Hanson after several ups and downs, persist in the end to the present, the current production capacity of over 10 million tons, leading industry output value and employs more than 500 people of Chinese ceramics color glaze industry benchmark of large enterprises -- Yuantai glaze. And these experiences, sharpening the witch Hanson indomitable perseverance, created his Taishan collapse in the former and not change the color of calm and confident.
Do not fear competition is still full of innovative dreams
Since 2010 ceramics products in a wide range of industry promotion, witch Hanson's competitors has increased rapidly, quality is uneven, resulting in product prices dropping lower and lower. The sales staff to reflect the Hanson, what should we do?
Wu Hansheng: don't be afraid. Believe that the team, believe in service, believe in their own quality, but also believe that the ceramic enterprises in the price at the same time care more about the quality of their products and excellence rate, believe that the industry's recognition of the brand. In fact, the competitors fought occurred at the same time, Yuantai still retains a certain market share.
Also actively open up new research directions. In the rapidly expanding ink market today, Wu Hanson more spotted color glaze, ink in the development at the same time, in the research and development for the existing ink color is shortness of board hair color glaze. "The combination of the two, can get a better performance of the color, inkjet technology, the advantage will be more thoroughly."
Facing the disorderly competition in the industry predicament, witch Hanson very helpless, for disorderly competition bring color glaze industry low status, not the status of fair treatment of heartache. He did not care about the appeal in public, but get silent response. "It is a painful thing to do business in the traditional manufacturing industry." The Hanson does not scruple to express their own business ideas do not want to take over the next generation.
2004 far Thai made about 10000000 yuan for the development of new projects, but the final failure. For innovation, witch Hanson believes that innovation is the enterprises in such a competition some disordered industry survival and development and growth have to walk the road. "Color glaze industry cohabitation, after the introduction of a new technology, enterprise in a short period of time will have some pricing and payment of the right to speak, but when the technology to be a breakthrough, more and more peers into, all the right words will lose, the initiative back to the hands of ceramic enterprises."
Wu Hanson said that only continuous innovation, the introduction of popular terminal market products, ceramic enterprises and ceramic dealers profit space large products and keep the leading in order to gain more space for development.
Ceramic products to pull the entire cast glaze Market Space
Microcrystalline project at the time was very controversial the, at that time a generation of microcrystal wear-resisting degree is not ideal, far Thai glaze positioning polished crystal jade in the market can not recognized is not clear, the industry of the product has been holding skeptical, but Wu Hansheng always adhere to. "Jade culture itself is Chinese traditional culture an important part, 'gold and silver prices are priceless jade', although the price is not low, but the development of China, 20% of the rich class has the ability to high-end consumer products, and these consumers, there are certainly part like jade culture."
Over the past three years, the market share of the far Thai ceramic glaze product market share of about 3%~4%, and ultimately this kind of market share is expected to be able to go to 5%~10%. "Far Thai full cast and micro crystal stone is a common promotion, but we are talking about the more polished crystal jade, all cast glaze is now doing the same well. It can be said that the micro crystal products to promote the promotion of the entire cast glaze and the expansion of the market. The high added value of micro crystal products determines its price is not poor, while the whole glaze in spite of the effect of the penetration of a slightly worse, but can meet the vast majority of the middle end consumers. Because in front of the leading products of ceramics, will have full glazed and polished tiles meet as equals momentum today." Wu Hansheng introduced to.
Wu Hanson believes that hope Yuantai glaze can continue to move forward, recognized by the industry, influential in the industry, and happy employees, employees can have reasonable and relatively high income, in far Thai Rong. Far Thai made glaze will adhere to the road of combination of research and production. "We work with the European research institutes to develop ink, and international cooperation, but also an upgraded version of the production and research." The Hanson finally said.
